# Concepts and forms of greenwashing: a systematic review

“Concepts and forms of greenwashing: a systematic review” (2020), by Sebastião Vieira de Freitas Netto et al. Business and Management research paper. Original abstract below, unchanged. A free PDF is available.

- Authors: Sebastião Vieira de Freitas Netto, Marcos Felipe Falcão Sobral, Ana Regina Bezerra Ribeiro, Gleibson Robert da Luz Soares
- Published: February 11, 2020
- Field: Business and Management
- DOI: https://doi.org/10.1186/s12302-020-0300-3
- Free PDF: https://enveurope.springeropen.com/track/pdf/10.1186/s12302-020-0300-3

## Abstract

Background The aggravation of environmental problems has led companies to seek the development and commercialization of green products. Some companies mislead their stakeholders through a phenomenon called greenwashing. Results This paper aims to explore the phenomenon of greenwashing through a systematic literature review in search of its main concepts and typologies in the past 10 years. This research has followed the proceedings of a systematic review of the literature, based on the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). We identified a major classification of greenwashing: firm-level executional, firm-level claim, product-level executional, and product-level claim. Conclusion It was possible to highlight and catalog the types of the phenomenon. A structure based on such type has been observed in the literature.

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